A blog about online video

All Aboard the Outstream Bandwagon

by Brendan Bourke on March 1, 2016 , No comments

Digital advertising and marketing go through phases. Remember SMS marketing? For any younger readers, yes that was actually a thing! And yes it still exists in certain forms, but what started out as quite a potent marketing tool was abused and eventually became an irritant. Who abused it? Marketers – that’s people like you and I.

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Brendan BourkeAll Aboard the Outstream Bandwagon

Why Online Video Advertisers Need a Super Bowl Mindset

by Brendan Bourke on February 5, 2016 , No comments

What’s your favorite Super Bowl ad from 2015? Did your heart melt when you watched Budweiser’s “Lost dog” or did you laugh at “You’re Not You When You’re Hungry” from Snickers”? Chances are you recall a number of last year’s hugely expensive spots and are particularly keen on one or two of them.

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Brendan BourkeWhy Online Video Advertisers Need a Super Bowl Mindset

Time to Call the User Off the Bench

by Brendan Bourke on November 11, 2015 , No comments

As both sides of the ad blocking debate continue to make their case, staunchly defending their respective sides at all costs, something is missing from the arguments made.  Can we really say that the interests and opinions of users have ever truly been taken into consideration during the years of development of both ad tech and more recently, ad blocking?

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Brendan BourkeTime to Call the User Off the Bench

Content is King. But Relevance Rules.

by Brendan Bourke on November 4, 2015 , No comments

We all know that content is king. We’ve heard it many times over. The fact that this phrase is overused doesn’t make it less valid. But in a sea of noise and oodles of poor video content, increasing emphasis is now correctly being placed on content relevance. So let’s not ‘dethrone’ content just yet – but just like the rest of us, content has a boss.

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Brendan BourkeContent is King. But Relevance Rules.

Welcoming Reuters to VideoElephant

by Brendan Bourke on October 2, 2015 , No comments

There are a handful of providers whose content can instantly take an online brand to the next level. Reuters is one of those content providers and we are delighted to welcome them to the VideoElephant platform.

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Brendan BourkeWelcoming Reuters to VideoElephant

Video Inventory Shortages: The Publisher’s Challenge

by Brendan Bourke on September 11, 2015 , No comments

It’s no longer breaking news. There’s insufficient video inventory in the market to satisfy the demands of advertisers and publishers. That much is clear.

As the recent Forrester report, Solving Digital Video Advertising’s Premium Dilemma stated – a lack of premium video inventory is holding back video’s growth.

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Brendan BourkeVideo Inventory Shortages: The Publisher’s Challenge

Provider Spotlight: wochit

by Brendan Bourke on August 24, 2015 , No comments

Over the past number of years we’ve seen the democratization of news production in all its forms, from the personal blogger right up to more sophisticated production approaches. One of the pioneers of this movement within video, is wochit.

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Brendan BourkeProvider Spotlight: wochit

Provider Spotlight: Euronews

by Brendan Bourke on August 10, 2015 , No comments

In order to be a true global provider of online news in an ever-evolving landscape, you need certain qualities:

  • Scale
  • Speed
  • Experience
  • Credibility

As the world’s news providers adapt to the changes brought about by social media and evolving consumption habits, reliable and trusted sources of news content who deliver quality, up-to-the-minute reporting are becoming invaluable.

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Brendan BourkeProvider Spotlight: Euronews