Digital advertising and marketing go through phases. Remember SMS marketing? For any younger readers, yes that was actually a thing! And yes it still exists in certain forms, but what started out as quite a potent marketing tool was abused and eventually became an irritant. Who abused it? Marketers – that’s people like you and I.
What’s your favorite Super Bowl ad from 2015? Did your heart melt when you watched Budweiser’s “Lost dog” or did you laugh at “You’re Not You When You’re Hungry” from Snickers”? Chances are you recall a number of last year’s hugely expensive spots and are particularly keen on one or two of them.
As both sides of the ad blocking debate continue to make their case, staunchly defending their respective sides at all costs, something is missing from the arguments made. Can we really say that the interests and opinions of users have ever truly been taken into consideration during the years of development of both ad tech and more recently, ad blocking?
We all know that content is king. We’ve heard it many times over. The fact that this phrase is overused doesn’t make it less valid. But in a sea of noise and oodles of poor video content, increasing emphasis is now correctly being placed on content relevance. So let’s not ‘dethrone’ content just yet – but just like the rest of us, content has a boss.
There are a handful of providers whose content can instantly take an online brand to the next level. Reuters is one of those content providers and we are delighted to welcome them to the VideoElephant platform.
Over the past number of years we’ve seen the democratization of news production in all its forms, from the personal blogger right up to more sophisticated production approaches. One of the pioneers of this movement within video, is wochit.
In order to be a true global provider of online news in an ever-evolving landscape, you need certain qualities:
As the world’s news providers adapt to the changes brought about by social media and evolving consumption habits, reliable and trusted sources of news content who deliver quality, up-to-the-minute reporting are becoming invaluable.