Nowadays celebrity and entertainment content exists across many classifications and genres, so it’s rare to find a content provider who covers both the depth and breadth of popular entertainment categories.
As competition and innovation hots up within digital publishing, consumers, namely Millennials, are increasingly demanding quality content and relevancy. A level of expectation has emerged for publishers to deliver what a user wants to watch, when they want to watch it – the prevailing opinion being, ‘you should know me by now.’
This month’s featured content provider has attained worldwide success by simply providing consumers with videos they want to watch. Zoomin.TV has achieved 2.2 billion monthly video views, 100 million subscribers and 2,000 publishers. Now with investment from MTG, the company will continue to go from strength to strength.
When learning a new skill, attempting some DIY work, or looking to fix a problem, how often do you take the time to sit down and give your full attention to instruction manuals, cookbooks or articles you found in a web search? Gone are the days when ‘How To’ guides were all about written instructions, numbered lists and complex diagrams. Now those guides have gone digital, and savvy publishers are embracing short, snappy ‘How To’ video content.