A blog about online video

Why Online Video Advertisers Need a Super Bowl Mindset

by Brendan Bourke on February 5, 2016 , No comments

What’s your favorite Super Bowl ad from 2015? Did your heart melt when you watched Budweiser’s “Lost dog” or did you laugh at “You’re Not You When You’re Hungry” from Snickers”? Chances are you recall a number of last year’s hugely expensive spots and are particularly keen on one or two of them.

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Brendan BourkeWhy Online Video Advertisers Need a Super Bowl Mindset

Content is King. But Relevance Rules.

by Brendan Bourke on November 4, 2015 , No comments

We all know that content is king. We’ve heard it many times over. The fact that this phrase is overused doesn’t make it less valid. But in a sea of noise and oodles of poor video content, increasing emphasis is now correctly being placed on content relevance. So let’s not ‘dethrone’ content just yet – but just like the rest of us, content has a boss.

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Brendan BourkeContent is King. But Relevance Rules.

Video Inventory Shortages: The Publisher’s Challenge

by Brendan Bourke on September 11, 2015 , No comments

It’s no longer breaking news. There’s insufficient video inventory in the market to satisfy the demands of advertisers and publishers. That much is clear.

As the recent Forrester report, Solving Digital Video Advertising’s Premium Dilemma stated – a lack of premium video inventory is holding back video’s growth.

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Brendan BourkeVideo Inventory Shortages: The Publisher’s Challenge

NewFronts 2015: Driving Scale and Opportunity

by Brian Cullinane on May 8, 2015 , No comments

Over the past two weeks Yahoo has showcased a total of 55 online web series, Maker Studios announced 200 new shows are underway and AOL and the Huffington Post boasted a further 20 new show titles – and these were only three of the 30+ companies hosting NewFronts 2015! So what does this mean for the online video industry as a whole?

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Brian CullinaneNewFronts 2015: Driving Scale and Opportunity

The Long and Short of It: Longform Video FAQ

by John Jordan on February 20, 2015 , No comments

Longform video content constitutes a key element of the online video ecosystem. But what makes it different from shortform video, and what are the trends when it comes to ad inventory, audience growth and revenue potential? In the first of a new series of posts, our Head of Sales, John Jordan has the answers to some of the most popular questions about longform video content…

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John JordanThe Long and Short of It: Longform Video FAQ

Ad Fraud: Time To Clean Up the Industry

by Brian Cullinane on February 12, 2015 , No comments

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker

Mr. Wanamaker’s use of the term “wasted” takes on a whole new meaning today when it comes to digital advertising and fraud.

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Brian CullinaneAd Fraud: Time To Clean Up the Industry