Nowadays celebrity and entertainment content exists across many classifications and genres, so it’s rare to find a content provider who covers both the depth and breadth of popular entertainment categories.
Digital advertising and marketing go through phases. Remember SMS marketing? For any younger readers, yes that was actually a thing! And yes it still exists in certain forms, but what started out as quite a potent marketing tool was abused and eventually became an irritant. Who abused it? Marketers – that’s people like you and I.
What’s your favorite Super Bowl ad from 2015? Did your heart melt when you watched Budweiser’s “Lost dog” or did you laugh at “You’re Not You When You’re Hungry” from Snickers”? Chances are you recall a number of last year’s hugely expensive spots and are particularly keen on one or two of them.
We all know that content is king. We’ve heard it many times over. The fact that this phrase is overused doesn’t make it less valid. But in a sea of noise and oodles of poor video content, increasing emphasis is now correctly being placed on content relevance. So let’s not ‘dethrone’ content just yet – but just like the rest of us, content has a boss.
Most people wish to avoid a situation in which they have booked what appears to be a dreamy holiday, only to arrive to a nightmare. Perhaps this is why more and more people are utilizing online travel video as their reliable go-to source. And how! According to a recent study by Google and Ipsos MediaCT, two out of three consumers in the USA watch online travel videos when they are planning a trip. YouTube data shows that travellers are viewing online travel videos more now than ever before, with views rising at a rate of 118% year on year.
Hunger elicits different human responses. Some snack, others order in pizza and many of us have a tendency to rely on the microwave as our go-to resource for a quick meal. Many more however are grabbing their aprons and spatulas to prepare their meals, and the rising number of consumers starting to cook food at home can be attributed to …yep you guessed it – online video! This month our provider spotlight is on GastroLab TV.
Over the past two weeks Yahoo has showcased a total of 55 online web series, Maker Studios announced 200 new shows are underway and AOL and the Huffington Post boasted a further 20 new show titles – and these were only three of the 30+ companies hosting NewFronts 2015! So what does this mean for the online video industry as a whole?