In the latest post of our Longform Video Series, we take a look at some of the most recent news on longform video arising from IAB’s NewFronts 2015.
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A blog about online video
We’re back with a second post in our Longform Video Content series and this month we’re discussing the nature of longform video advertising, and how content formats have driven viewer habits.
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Longform video content constitutes a key element of the online video ecosystem. But what makes it different from shortform video, and what are the trends when it comes to ad inventory, audience growth and revenue potential? In the first of a new series of posts, our Head of Sales, John Jordan has the answers to some of the most popular questions about longform video content…
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Comedy = Virality
Anyone watching, Buying or making video knows Comedy Works. The reason is simple; People want to share comedy, shock and news. The dominance of funny on the web is why sites like CollegeHumor, Funny or Die and Break are so successful.
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A Guide for VOD Services
Although Video on Demand service providers tend to have a daunting selection of subscription options, the majority of services use the same three-step process: Selection, Download or Stream and Watch.
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