A blog about online video

The Long and Short of It: Longform Video FAQ

by John Jordan on February 20, 2015 , No comments

Longform video content constitutes a key element of the online video ecosystem. But what makes it different from shortform video, and what are the trends when it comes to ad inventory, audience growth and revenue potential? In the first of a new series of posts, our Head of Sales, John Jordan has the answers to some of the most popular questions about longform video content…

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John JordanThe Long and Short of It: Longform Video FAQ

What makes a great Webisode

by Emily Duffy on April 30, 2013 , No comments

Comedy = Virality

Anyone watching, Buying or making video knows Comedy Works. The reason is simple; People want to share comedy, shock and news. The dominance of funny on the web is why sites like CollegeHumor, Funny or Die and Break are so successful.

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Emily DuffyWhat makes a great Webisode

A Guide for VOD Services

by Emily Duffy on April 25, 2013 , No comments

A Guide for VOD Services

Although Video on Demand service providers tend to have a daunting selection of subscription options, the majority of services use the same three-step process: Selection, Download or Stream and Watch.

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Emily DuffyA Guide for VOD Services