With instantly updated trading and market data available at everybody’s fingertips, there’s an increasing demand for high quality investment content, advice and opinion.
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A blog about online video
It’s that time of year again, so like many others we’ve dusted off our crystal ball to put together our 2016 video predictions.
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We all know that content is king. We’ve heard it many times over. The fact that this phrase is overused doesn’t make it less valid. But in a sea of noise and oodles of poor video content, increasing emphasis is now correctly being placed on content relevance. So let’s not ‘dethrone’ content just yet – but just like the rest of us, content has a boss.
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This is a blog inspired by a panel discussion at the 2015 New Video Frontiers event.
The panel was also titled “Rebuilding Trust in Video Advertising”. And yes, that’s a huge topic!
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Video Inventory Shortages: The Publisher’s Challenge
by Brendan Bourke on September 11, 2015 , No commentsIt’s no longer breaking news. There’s insufficient video inventory in the market to satisfy the demands of advertisers and publishers. That much is clear.
As the recent Forrester report, Solving Digital Video Advertising’s Premium Dilemma stated – a lack of premium video inventory is holding back video’s growth.
In order to be a true global provider of online news in an ever-evolving landscape, you need certain qualities:
- Scale
- Speed
- Experience
- Credibility
As the world’s news providers adapt to the changes brought about by social media and evolving consumption habits, reliable and trusted sources of news content who deliver quality, up-to-the-minute reporting are becoming invaluable.
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Planning your video strategy around seasonal themes can make a significant impact on the success of your publication. Here are three key reasons why employing a seasonal video content strategy delivers results.
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Publishers: 6 Essential Steps for Getting Started with Online Video
by Brendan Bourke on June 5, 2015 , Comments Off on Publishers: 6 Essential Steps for Getting Started with Online VideoSo you want to start using video on your site but are unsure of where to start. In this post we review the essential items you need to consider.
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Over the past two weeks Yahoo has showcased a total of 55 online web series, Maker Studios announced 200 new shows are underway and AOL and the Huffington Post boasted a further 20 new show titles – and these were only three of the 30+ companies hosting NewFronts 2015! So what does this mean for the online video industry as a whole?
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While programmatic continues to be a hot topic in media and advertising circles, private marketplaces are steadily building momentum.
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