A blog about online video

10 Christmas Video Ads: The Best, the Bleak and the Blunders

by Claire Reilly on December 11, 2015 , No comments

With countless “Best Christmas ads” lists circulating the web, we’ve compiled our selection based on those ads that whether good or bad have had us talking about the brand. So here it is, our Top 10 comprised of some winners, some slip-ups and some that are just a little depressing!

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Claire Reilly10 Christmas Video Ads: The Best, the Bleak and the Blunders

Time to Call the User Off the Bench

by Brendan Bourke on November 11, 2015 , No comments

As both sides of the ad blocking debate continue to make their case, staunchly defending their respective sides at all costs, something is missing from the arguments made.  Can we really say that the interests and opinions of users have ever truly been taken into consideration during the years of development of both ad tech and more recently, ad blocking?

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Brendan BourkeTime to Call the User Off the Bench

MIPCOM 2015: The Calm After The Storm

by Claire Reilly on October 16, 2015 , No comments

It was a close call this year as the world’s entertainment content market almost did not take place, amidst a treacherous “Medicane” which claimed the lives of 20. As attendees, we witnessed first hand the devastation caused by the storm and the effect it had on the people of Cannes and surrounding areas. Our sympathies go out to those who suffered as a result.

Despite the odds, Reed Midem persevered and worked around the clock to ensure the market went off without a hitch. A big thanks to them for having us.

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Claire ReillyMIPCOM 2015: The Calm After The Storm

Welcoming Reuters to VideoElephant

by Brendan Bourke on October 2, 2015 , No comments

There are a handful of providers whose content can instantly take an online brand to the next level. Reuters is one of those content providers and we are delighted to welcome them to the VideoElephant platform.

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Brendan BourkeWelcoming Reuters to VideoElephant

Provider Spotlight: wochit

by Brendan Bourke on August 24, 2015 , No comments

Over the past number of years we’ve seen the democratization of news production in all its forms, from the personal blogger right up to more sophisticated production approaches. One of the pioneers of this movement within video, is wochit.

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Brendan BourkeProvider Spotlight: wochit

Targeting Audiences Online & The Millennial Hype

by Claire Reilly on August 17, 2015 , No comments

Millennials (born 1980-2000) are the obsessive focus of the digital advertising and content industries, with many, many articles covering their consumption habits and how best to target them with promotional messages. It’s a fact that Gen Y (the other commonly-used name for this generation) make up the majority of digital video viewers and that they can be a highly engaged group when it comes to certain types of online campaigns. However, there are several factors to consider before losing sight of the potential of other demographic audiences.

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Claire ReillyTargeting Audiences Online & The Millennial Hype