VideoElephant Blog

VideoElephant Christmas Playlist

Posted by Elena Khrabrostina Murray on Nov 29, 2018 10:20:38 AM

Christmas is coming!

The magical season is almost upon us, and you can bet that your audience is feeling festive and joyous.

But is your content up to scratch?

To help you, our Content Team has curated a selection of premium videos to give you some ideas for your own Christmas playlist! Included are recipes, movie trailers, shareable stories, Christmas tips and entertainment news.

Below are 20 featured videos from some of our top content providers! Ho-Ho-Ho!

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Topics: Video Content

VideoElephant Thanksgiving Playlist

Posted by Elena Khrabrostina Murray on Nov 8, 2018 11:58:55 AM

Are you Thanksgiving ready? 

As Thanksgiving approaches, our Content Team has curated a selection of premium videos that can help you with some ideas for your own Thanksgiving playlist! Including recipes, shareable stories, and entertainment news.

Seasonal content is a crucial aspect for businesses around the globe as many industries rely on the changing seasons, alternating weather, holidays and other variations throughout the year to sell their products and services.
By introducing seasonal content to your consumers, it can help you improve user engagement and website traffic. Besides, creating a specific and relevant playlist for your advertisers can only increase your overall revenue generation potential.

That is why we are delighted to present 20 feature videos from some of our top content providers!

Contact us to find out how you can build your Thanksgiving Playlist.

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Topics: Video Content

VideoElephant Halloween Playlist

Posted by Elena Khrabrostina Murray on Oct 24, 2018 3:32:51 PM

Halloween is just around the corner!

The VideoElephant Content Team has created a very special ‘Halloween Playlist’. We have included a selection of our spookiest content to give you a glimpse of the scary videos available to you!

As a publisher you will appreciate the benefits of creating blog posts and articles based on seasonal or time-sensitive topics in terms of increased user engagement and traffic. Also, creating a specific and relevant playlist for your advertisers can only increase your revenue generation potential.

That is why we are delighted to present 20 feature videos from some of our top content providers!

Contact us to find out how you can build your Halloween Playlist.

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Topics: Video Content

6 tips to make the most from DMEXCO 2018

Posted by Elena Khrabrostina Murray on Aug 31, 2018 2:38:58 PM

VideoElephant will be exhibiting at DMEXCO this year, Booth A018 Hall 8, and we are very excited to be part of an important event for our clients and content providers. To help you to get the maximum benefit from the event we have dedicated a blog post to give you the best tips on how to make the most out of the expo while you are there.

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Topics: DMEXCO

The Best ‘Viral Video’ Content Providers in the VideoElephant Library

Posted by Elena Khrabrostina Murray on Aug 24, 2018 12:42:24 PM

What is a viral video?

‘Viral video’ is a phrase that is widely used today and usually generates a lot of hype. People almost feel like they must see the latest viral video. But what defines a viral video?

Wikipedia defines a viral video as “a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites, social media and email”. Viral videos also usually have a short shelf-life but generate a large audience/volume of impressions within that time, and those are the key drivers for the demand for viral videos. Publishers want to grow their audience and increase impressions to generate more revenue. Viral videos help to achieve those goals.

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Topics: Video Content

Click-To-Play Video - 6 Tips To Drive More Clicks

Posted by Johnny O'Neill on Jul 26, 2018 3:27:09 PM

With the increased demand from advertisers for click-to-play video inventory only, publishers are under extreme pressures to meet this requirement while still being able to generate sustainable revenues.

Autoplay has provided publishers with a relatively predictable revenue stream with minimal consideration needed for the videos being played. We’ve all seen the generic ‘pet playing the piano’ video autoplaying while we’re reading a totally unrelated story.

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Topics: Insights

5 Types of Video Content to Use on Your Website and When to Use Them

Posted by Emma McGuire on Jun 28, 2018 3:50:14 PM

Are you looking for instant quick impacts with large volumes of visitors over a short space of time or are you looking to attract a constant stream of visitors over a long period of time? In this blog we will discuss what type of video content to use on your website and when.

Content lifespan is influenced heavily by video category. Some content will only be valid for an hour or less, for example a breaking news video. Other content, for example an exercise video, will last for months or years. The key is to understand what is the best fit for you and your audience.

Keep reading as we explore the different types of video and discover which are relevant for you!

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Topics: Insights

5 Steps to Increase Video Views on Your Website

Posted by Elena Khrabrostina Murray on Jun 19, 2018 4:21:29 PM

Today we’re going to discuss how to increase views and how to drive traffic back to your own site with 5 simple steps. If you’ve ever struggled to get views on a video or post, hopefully this will give you some great insights into how you can improve engagement.  

Too often, marketers ignore video promotion as a method to beat the competition in website search results. However, video has several advantages for website promotion including:

  • Low competition;
  • Links to videos stand out sharply against the standard text links;
  • Utilising video is not as difficult or expensive as it is typically perceived (we discussed this previously);
  • Video links are increasingly popular among users and frequently shared.
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Topics: Insights, Marketing, Video Content

Why Does Video Marketing Work?

Posted by Elena Khrabrostina Murray on Jun 12, 2018 5:00:34 PM

Video content has never before played such a huge role in our day-to-day lives. Think about it, screens are now simply everywhere. From the smartphone in your pocket to your car dashboard, your day is filled with them.

 

Great video content is engaging and easy to digest, and video has a huge advantage over traditional text-based articles in explaining complex concepts. Our brains can process imagery much faster than words (we’re talking 60,000 times faster!) Not only that, but we can recall visual concepts much better than we can text. It has been proven that video grabs consumer attention than any other medium.

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Topics: Insights, Video Content

The Changing Trends of Short Form Video

Posted by Sorcha Crilly on Jun 5, 2018 4:23:42 PM

As brands and companies find more innovative ways to attract audiences, video has become a key part of the strategic conversation.

Video marketing is an important part of any marketing strategy as it is a powerful way to communicate your brand’s story, explain your value proposition, and build relationships with your customers and prospects.

We’ve been aggregating short-form videos for a number of years now and have seen trends come and go. Whether it is video duration, video style, or video format, content creators are continuously being challenged to keep up with the changing trends of short-form video.

In this blog post, we look at a number of video styles and layout the benefits of each.

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Topics: Insights, Video Content

Video Content Platform

VideoElephant is a video content library that provides top range, brand-safe premium video to online web publishers and advertisers worldwide. We work directly with world leading content creators such as Fox News, Euronews, and Bloomberg. The VideoElephant library contains over 1 million videos with over 2,000 new videos added each day. We cover a wide variety of topics to meet the growing need for video content.

What we offer:

  • Premium Video Content
  • Playlist Curation
  • Flexible Delivery
  • Tech & Platform Agnostic.

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