Video content has never before played such a huge role in our day-to-day lives. Think about it, screens are now simply everywhere. From the smartphone in your pocket to your car dashboard, your day is filled with them.
Great video content is engaging and easy to digest, and video has a huge advantage over traditional text-based articles in explaining complex concepts. Our brains can process imagery much faster than words (we’re talking 60,000 times faster!) Not only that, but we can recall visual concepts much better than we can text. It has been proven that video grabs consumer attention than any other medium.