VideoElephant Blog

What Makes a Piece of Content Premium?

Posted by Emma McGuire on May 29, 2018 3:56:59 PM

Premium video content has typically been depicted as professionally produced content which is insightful and information rich. But is that the whole picture? It’s clear from completion rates that premium video consumers are an extremely engaged audience and their importance shouldn’t be ignored. With that in mind, let us answer the following questions about what makes a video premium in today’s changing industry.

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Topics: Insights, Video Content

Deconstructing 3 Myths about Licensing Syndicated Video Content

Posted by Johnny O'Neill on May 22, 2018 1:17:41 PM

In a joint blog post with our video player software partner JW Player, we untangle the common misconceptions about incorporating third-party videos into your content strategy.

Telling visual stories isn’t just about having decent content. It’s also about extending the life of these stories, growing richer narratives, and building a library that is greater than the sum of its parts. Licensing syndicated content plays a key role in helping publishers achieve these goals.

But understanding exactly how content syndication works isn’t always straightforward. We will overview the industry problems addressed by licensing content, identify 3 common misconceptions about incorporating it into your video strategy, and discuss how it can jumpstart your video business.

Listen to our Recorded Webinar 

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Topics: Insights, Video Content

Click To Play Or Fail To Click? Why Video Titles Matter.

Posted by Ericka Duffy on May 15, 2018 4:38:35 PM

The reason why some videos go viral and others remain largely anonymous is often less to do with the video itself and more to do with its title. Like any product, a good video needs a good title to sell itself effectively.

It’s important for content creators and content users alike to consider titles, whether for use on a website, mobile app, OTT or elsewhere. From examining how titles appear in a video player on a page, to how your internal teams can integrate them into their process, good titles can improve video adoption rates as well as click volumes.

With so much content flooding the digital space today, titles help users narrow their choices to these core values: Relevancy, Discoverability and Presentation.

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Topics: Insights, Video Content

Top 5 Video Content Tagging Do's and Don'ts

Posted by Sean McTiernan on May 8, 2018 5:00:33 PM

Modern media companies searching for organic and referral traffic are more reliant on tagging than ever before. Effective tagging is now the foundation of quality assurance for many search solutions & discovery algorithms.

As we know, third-party search/discovery and social distribution channels are driving more traffic than the majority of sources today. When you take the average of all the statistics floating about and factor in conjecture, that statement is proving to be accurate – and will continue to be for some time into the future.

If video content is the anchor for the onsite consumption and the lifeblood of premium monetization for the growing majority of websites, tagging is the backbone of content discovery/search and key for AI-based personalization and curation. However, AI solutions are only as good as the raw material you provide it, and this is where the human touch is essential.

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Topics: Insights, Tags

VideoElephant Insights

Posted by Elena Khrabrostina Murray on Apr 30, 2018 3:30:02 PM

At VideoElephant our goal is to help you reach your full video potential. We have learned a lot about video content over the years and we would like to share our knowledge with you!

To this end, we are launching VideoElephant Insights.  

VideoElephant Insights is a 10 part series of blog posts designed to help both content users and content providers achieve more from their video content strategies. The series will couple together best practice from the industry along with our extensive experience to help you with some of the challenges there are to succeeding with video today.

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Topics: Insights, Video Content

Video Content Platform

VideoElephant is a video content library that provides top range, brand-safe premium video to online web publishers and advertisers worldwide. We work directly with world leading content creators such as Fox News, Euronews, and Bloomberg. The VideoElephant library contains over 1 million videos with over 2,000 new videos added each day. We cover a wide variety of topics to meet the growing need for video content.

What we offer:

  • Premium Video Content
  • Playlist Curation
  • Flexible Delivery
  • Tech & Platform Agnostic.

Subscribe Here!

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