We all know that content is king. We’ve heard it many times over. The fact that this phrase is overused doesn’t make it less valid. But in a sea of noise and oodles of poor video content, increasing emphasis is now correctly being placed on content relevance. So let’s not ‘dethrone’ content just yet – but just like the rest of us, content has a boss.
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This is a blog inspired by a panel discussion at the 2015 New Video Frontiers event.
The panel was also titled “Rebuilding Trust in Video Advertising”. And yes, that’s a huge topic!
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It was a close call this year as the world’s entertainment content market almost did not take place, amidst a treacherous “Medicane” which claimed the lives of 20. As attendees, we witnessed first hand the devastation caused by the storm and the effect it had on the people of Cannes and surrounding areas. Our sympathies go out to those who suffered as a result.
Despite the odds, Reed Midem persevered and worked around the clock to ensure the market went off without a hitch. A big thanks to them for having us.
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There are a handful of providers whose content can instantly take an online brand to the next level. Reuters is one of those content providers and we are delighted to welcome them to the VideoElephant platform.
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In an online world increasingly dominated by video, our featured content provider this week, Wibbitz, envisions a world with a video for every story.
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It’s no longer breaking news. There’s insufficient video inventory in the market to satisfy the demands of advertisers and publishers. That much is clear.
As the recent Forrester report, Solving Digital Video Advertising’s Premium Dilemma stated – a lack of premium video inventory is holding back video’s growth.
With the recent release of FreeWheel’s Q2 Video Monetization Report, we’re taking a look at the key trends that have emerged this past quarter, as digital video growth continues to skyrocket in the US.
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Over the past number of years we’ve seen the democratization of news production in all its forms, from the personal blogger right up to more sophisticated production approaches. One of the pioneers of this movement within video, is wochit.
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Millennials (born 1980-2000) are the obsessive focus of the digital advertising and content industries, with many, many articles covering their consumption habits and how best to target them with promotional messages. It’s a fact that Gen Y (the other commonly-used name for this generation) make up the majority of digital video viewers and that they can be a highly engaged group when it comes to certain types of online campaigns. However, there are several factors to consider before losing sight of the potential of other demographic audiences.
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In order to be a true global provider of online news in an ever-evolving landscape, you need certain qualities:
As the world’s news providers adapt to the changes brought about by social media and evolving consumption habits, reliable and trusted sources of news content who deliver quality, up-to-the-minute reporting are becoming invaluable.
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