A blog about online video

Content is King. But Relevance Rules.

by Brendan Bourke on November 4, 2015 , No comments

We all know that content is king. We’ve heard it many times over. The fact that this phrase is overused doesn’t make it less valid. But in a sea of noise and oodles of poor video content, increasing emphasis is now correctly being placed on content relevance. So let’s not ‘dethrone’ content just yet – but just like the rest of us, content has a boss.

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Brendan BourkeContent is King. But Relevance Rules.

MIPCOM 2015: The Calm After The Storm

by Claire Reilly on October 16, 2015 , No comments

It was a close call this year as the world’s entertainment content market almost did not take place, amidst a treacherous “Medicane” which claimed the lives of 20. As attendees, we witnessed first hand the devastation caused by the storm and the effect it had on the people of Cannes and surrounding areas. Our sympathies go out to those who suffered as a result.

Despite the odds, Reed Midem persevered and worked around the clock to ensure the market went off without a hitch. A big thanks to them for having us.

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Claire ReillyMIPCOM 2015: The Calm After The Storm

Welcoming Reuters to VideoElephant

by Brendan Bourke on October 2, 2015 , No comments

There are a handful of providers whose content can instantly take an online brand to the next level. Reuters is one of those content providers and we are delighted to welcome them to the VideoElephant platform.

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Brendan BourkeWelcoming Reuters to VideoElephant

Video Inventory Shortages: The Publisher’s Challenge

by Brendan Bourke on September 11, 2015 , No comments

It’s no longer breaking news. There’s insufficient video inventory in the market to satisfy the demands of advertisers and publishers. That much is clear.

As the recent Forrester report, Solving Digital Video Advertising’s Premium Dilemma stated – a lack of premium video inventory is holding back video’s growth.

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Brendan BourkeVideo Inventory Shortages: The Publisher’s Challenge

Provider Spotlight: wochit

by Brendan Bourke on August 24, 2015 , No comments

Over the past number of years we’ve seen the democratization of news production in all its forms, from the personal blogger right up to more sophisticated production approaches. One of the pioneers of this movement within video, is wochit.

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Brendan BourkeProvider Spotlight: wochit

Targeting Audiences Online & The Millennial Hype

by Claire Reilly on August 17, 2015 , No comments

Millennials (born 1980-2000) are the obsessive focus of the digital advertising and content industries, with many, many articles covering their consumption habits and how best to target them with promotional messages. It’s a fact that Gen Y (the other commonly-used name for this generation) make up the majority of digital video viewers and that they can be a highly engaged group when it comes to certain types of online campaigns. However, there are several factors to consider before losing sight of the potential of other demographic audiences.

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Claire ReillyTargeting Audiences Online & The Millennial Hype

Provider Spotlight: Euronews

by Brendan Bourke on August 10, 2015 , No comments

In order to be a true global provider of online news in an ever-evolving landscape, you need certain qualities:

  • Scale
  • Speed
  • Experience
  • Credibility

As the world’s news providers adapt to the changes brought about by social media and evolving consumption habits, reliable and trusted sources of news content who deliver quality, up-to-the-minute reporting are becoming invaluable.

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Brendan BourkeProvider Spotlight: Euronews