As competition and innovation hots up within digital publishing, consumers, namely Millennials, are increasingly demanding quality content and relevancy. A level of expectation has emerged for publishers to deliver what a user wants to watch, when they want to watch it – the prevailing opinion being, ‘you should know me by now.’
This month’s featured content provider has attained worldwide success by simply providing consumers with videos they want to watch. Zoomin.TV has achieved 2.2 billion monthly video views, 100 million subscribers and 2,000 publishers. Now with investment from MTG, the company will continue to go from strength to strength.
As television viewing continues to gravitate towards digital, it is no wonder that a series of traditional broadcasters have launched digital platforms, with at least ten more expected later this year.
According to the Ooyala-Vindicia report, the OTT industry is set to see revenues more than double by 2018, due to both increased competition and consumer demand. Juniper Research shows that OTT subscriptions will amount to $31.6 billion by 2019, up $23.6 billion from 2014.
So who will prevail among the many players entering the OTT market?
The mobile video stats just keep coming in. As soon as an article is written things have almost moved on already. We’ve highlighted some key mobile findings from two recent reports from Ooyala and the IAB. Read on before it’s out of date!
Over the past few years, hundreds of articles and conference discussions have been dedicated to this topic. Even after this year’s Cannes Lions, many more pages are being added to the discussion thread. It’s time to move on.
Most people wish to avoid a situation in which they have booked what appears to be a dreamy holiday, only to arrive to a nightmare. Perhaps this is why more and more people are utilizing online travel video as their reliable go-to source. And how! According to a recent study by Google and Ipsos MediaCT, two out of three consumers in the USA watch online travel videos when they are planning a trip. YouTube data shows that travellers are viewing online travel videos more now than ever before, with views rising at a rate of 118% year on year.
Planning your video strategy around seasonal themes can make a significant impact on the success of your publication. Here are three key reasons why employing a seasonal video content strategy delivers results.
Hunger elicits different human responses. Some snack, others order in pizza and many of us have a tendency to rely on the microwave as our go-to resource for a quick meal. Many more however are grabbing their aprons and spatulas to prepare their meals, and the rising number of consumers starting to cook food at home can be attributed to …yep you guessed it – online video! This month our provider spotlight is on GastroLab TV.
You’ve no doubt seen your mobile traffic increase significantly, perhaps you’re testing some new mobile ad formats, and if your site features video content (which by now it really should), your mobile video views are on the rise. That’s great! But as has been the case for the past three to five years, users are way ahead of publishers and they are dictating play. So although mobile is organically driving new revenue opportunities, it also needs its own dedicated strategy.
Here are 5 reasons why publishers without a mobile strategy are missing out.