A blog about online video

Cannes Lions Ad Tech vs. Creativity Debate. Time To Turn The Page.

by Brendan Bourke on July 2, 2015 , No comments

Right Brain vs. Left Brain.

Mad Men vs. Math Men.

Creativity vs. Technology.

Over the past few years, hundreds of articles and conference discussions have been dedicated to this topic.  Even after this year’s Cannes Lions, many more pages are being added to the discussion thread. It’s time to move on.

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Brendan BourkeCannes Lions Ad Tech vs. Creativity Debate. Time To Turn The Page.

ad:tech NYC in Review

by Róisín Kirby on November 14, 2014 , No comments

Last week the VideoElephant team were stateside to join over ten thousand marketing and technology professionals at ad:tech New York.  Having previously attended ad:tech London we were keen to see what the New York event had to offer.

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Róisín Kirbyad:tech NYC in Review