In 2013, Marketers are aware that online video is king. Video not only increases SEO and Search ranking, but it also boosts brand favorability and purchase intent. In fact, according to Comscore in 2010, consumers who view a video online are 64% more likely to convert to purchase than those who didn’t.
The days where professionals could afford to invest all time and energy into crafting a particular skill are long gone. It simply is not possible to leverage the value of a singular trade in an increasingly un-sequestered business world. Publishers, Editors, and Journalists can no longer deny the fact that the web has increased the need for adaption to new technologies, and the skillsets that accompany them.