A blog about online video

Publishers Championing Online Video

by Róisín Kirby on January 15, 2015 , No comments

A recent study conducted by YuMe and Digiday has found that 84% of publishers believe video is vital to their publication’s future success. The surge in online video publishing over the past year has been driven and determined by both consumer and advertiser demand. While there remains hesitation amongst many towards investing in video, the most innovative of publishers have shown that concerns over cost are offset by the returns in CPM, audience data and readership. Lets take a look at those publishers who are leading the way in online video investment.

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Róisín KirbyPublishers Championing Online Video