VideoElephant Blog

Publishing for the LGBTQ Community

Posted by Jamie Brady on Jul 1, 2020 6:09:51 PM

This year, Pride Month looked very different, with many parades canceled or postponed. However this presented a unique opportunity to really utilise LGBTQ content while there was, and still is, a push towards online media.

The LGBTQ community is a unique prospect in publishing, with the famed buying power of the LGBTQ community’s ‘pink money’ being a driving force for companies to specifically market towards them. Many companies however, are still attempting to understand what they should or should not do when it comes to how they interact with the LGBTQ community, and how they can build their relationships with the community.

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Topics: Video Content, video licensing, video, digital, digital media, digital publishing, digital video strategy, pride, LGBTQ

3 Simple Ways Editorial Teams Can Boost Video Views & Engagement

Posted by Chelsea Huang on Jun 5, 2020 1:57:34 PM

When executed properly and with a cohesive strategy, editorial video programming is a great way to boost user engagement, add value to visitors, and attract high pre-roll CPMs.  

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Topics: Video Content, video licensing, video, video library, video aggregator, digital media, digital publishing, digital video strategy

Why Editorial Teams Should Have (& Feel Empowered to Hit) Video Goals

Posted by Chelsea Huang on May 18, 2020 3:58:20 PM

Through recent years, video KPIs have descended on newsrooms, mostly driven by higher CPMs, increased ad inventory and user engagement, dwell time, etc. 

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Topics: video library, digital ad spend, video aggregator, digital media, digital publishing, digital video strategy

Unique Opportunities for Digital Publishers Amid COVID-19 Pandemic

Posted by Chelsea Huang on Apr 23, 2020 6:41:17 PM

While more fortunate than many other industries, the COVID-19 pandemic has posed some challenges for the digital media industry, and it’s sending shockwaves through the industry.

Countless digital media companies have laid off staff or slashed salaries. (Check out Forbes’ media layoffs, furloughs and pay cuts tracker for a full overview.) Digital ad spend in theMarch to June period is expected to be down 33 percent, according to an IAB survey.Bustling newsrooms have been relegated to glitchy Zoom calls.

But it’s not all negatives. Media consumption is actually spiking - no surprise, as folks are stuck at home. The 10am to 5pm window of consumption grew a whopping 39 percent between March 9 and March 23. Health, news, and children’s content categories are three big winners.

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Topics: Video Content, video licensing, video, coronavirus, covid-19, video catalog, video library, digital, digital ad spend, video aggregator, digital media, digital publishing

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VideoElephant is a video content library that provides top range, brand-safe premium video to online web publishers and advertisers worldwide. We work directly with world leading content creators such as Reuters, Bloomberg, PA Media and Fox. The VideoElephant library contains over 2 million videos with over 2,000 new videos added each day. We cover a wide variety of topics to meet the growing need for video content.

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