You’ve no doubt seen your mobile traffic increase significantly, perhaps you’re testing some new mobile ad formats, and if your site features video content (which by now it really should), your mobile video views are on the rise. That’s great! But as has been the case for the past three to five years, users are way ahead of publishers and they are dictating play. So although mobile is organically driving new revenue opportunities, it also needs its own dedicated strategy.
Here are 5 reasons why publishers without a mobile strategy are missing out.
It’s clear to anyone even vaguely interested in the evolution of the Internet, that video is fast becoming one of the strongest pillars of successful online publishing.
The portents are there. For example, Vine was the fastest growing mobile app of the year, and according to IHS, the number of Internet connected video devices will exceed the world’s population by 2017. It’s clear that web publishers with text and image based sites simply won’t survive in the current climate.
Here’s a few of tips on how to make sure your website doesn’t get lost at sea.