Pre-roll advertising: Read the instructions for best results
The characteristics of an effective pre-roll campaign do not include the following:
- Unedited TVC creative
- Shotgun targeting
- Zero context
- Pure direct-response KPIs
Sounds obvious right? Why then is pre-roll so often badly misused?
on September 29, 2014 , No comments
3 Rising Stars In Online Video Publishing
In the competitive world of digital publishing, made all the more fiercer by advances in internet technology, who are the rising stars in online video?