VideoElephant Blog

VIDEOELEPHANT ON THE ROAD 2023: POSSIBLE, MIAMI, FL

Posted by Karen Fitzpatrick on May 9, 2023 3:15:21 PM

VideoElephant was at the highly anticipated POSSIBLE conference in Miami on April 15-17, ably represented by Director of Business Development, Elennis Sanchez.

VIDEOELEPHANT ON THE ROAD 2023: DIGIDAY PUBLISHING SUMMIT, VAIL, CO

Posted by Karen Fitzpatrick on May 9, 2023 11:40:34 AM

VideoElephant was at the prestigious Digiday Publishing Summit 2023 in Vail, CO to join industry leaders, visionaries, and innovators to discuss the latest trends and challenges shaping the digital publishing landscape.

VIDEOELEPHANT RELOCATES US HEADQUARTERS TO NEW YORK'S 3 WTC

Posted by Karen Fitzpatrick on May 9, 2023 10:49:59 AM

VideoElephant is excited to announce the relocation of its US headquarters to the iconic 3 World Trade Center (3 WTC) in New York City. The move signifies an important milestone in the company's growth and expansion strategy.

3 Simple Ways Editorial Teams Can Boost Video Views & Engagement

Posted by Chelsea Huang on Jun 5, 2020 1:57:34 PM

When executed properly and with a cohesive strategy, editorial video programming is a great way to boost user engagement, add value to visitors, and attract high pre-roll CPMs.  

Make the Most of Your Digital Video Strategy: How digital publishers can get the biggest bang for their buck

Posted by Chelsea Huang on Apr 27, 2020 6:10:00 PM

There are many great reasons why digital publishers should invest in video - contextual video content can increase user engagement and dwell time, more video placements equal new inventory, and video CPMs are consistently higher than display.

Unique Opportunities for Digital Publishers Amid COVID-19 Pandemic

Posted by Chelsea Huang on Apr 23, 2020 6:41:17 PM

While more fortunate than many other industries, the COVID-19 pandemic has posed some challenges for the digital media industry, and it’s sending shockwaves through the industry.

Countless digital media companies have laid off staff or slashed salaries. (Check out Forbes’ media layoffs, furloughs and pay cuts tracker for a full overview.) Digital ad spend in theMarch to June period is expected to be down 33 percent, according to an IAB survey. Bustling newsrooms have been relegated to glitchy Zoom calls.

But it’s not all negatives. Media consumption is actually spiking - no surprise, as folks are stuck at home. The 10am to 5pm window of consumption grew a whopping 39 percent between March 9 and March 23. Health, news, and children’s content categories are three big winners.

Subscribe Here!