VideoElephant Blog

Publishing for the LGBTQ Community

Posted by Jamie Brady on Jul 1, 2020 6:09:51 PM

This year, Pride Month looked very different, with many parades canceled or postponed. However this presented a unique opportunity to really utilise LGBTQ content while there was, and still is, a push towards online media.

The LGBTQ community is a unique prospect in publishing, with the famed buying power of the LGBTQ community’s ‘pink money’ being a driving force for companies to specifically market towards them. Many companies however, are still attempting to understand what they should or should not do when it comes to how they interact with the LGBTQ community, and how they can build their relationships with the community.

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Topics: Video Content, video licensing, video, digital, digital media, digital publishing, digital video strategy, pride, LGBTQ

3 Simple Ways Editorial Teams Can Boost Video Views & Engagement

Posted by Chelsea Huang on Jun 5, 2020 1:57:34 PM

When executed properly and with a cohesive strategy, editorial video programming is a great way to boost user engagement, add value to visitors, and attract high pre-roll CPMs.  

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Topics: Video Content, video licensing, video, video library, video aggregator, digital media, digital publishing, digital video strategy

Make the Most of Your Digital Video Strategy: How digital publishers can get the biggest bang for their buck

Posted by Chelsea Huang on Apr 27, 2020 6:10:00 PM

There are many great reasons why digital publishers should invest in video - contextual video content can increase user engagement and dwell time, more video placements equal new inventory, and video CPMs are consistently higher than display.

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Topics: Video Content, video licensing, video, digital video strategy

Unique Opportunities for Digital Publishers Amid COVID-19 Pandemic

Posted by Chelsea Huang on Apr 23, 2020 6:41:17 PM

While more fortunate than many other industries, the COVID-19 pandemic has posed some challenges for the digital media industry, and it’s sending shockwaves through the industry.

Countless digital media companies have laid off staff or slashed salaries. (Check out Forbes’ media layoffs, furloughs and pay cuts tracker for a full overview.) Digital ad spend in theMarch to June period is expected to be down 33 percent, according to an IAB survey.Bustling newsrooms have been relegated to glitchy Zoom calls.

But it’s not all negatives. Media consumption is actually spiking - no surprise, as folks are stuck at home. The 10am to 5pm window of consumption grew a whopping 39 percent between March 9 and March 23. Health, news, and children’s content categories are three big winners.

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Topics: Video Content, video licensing, video, coronavirus, covid-19, video catalog, video library, digital, digital ad spend, video aggregator, digital media, digital publishing

Today is Earth Day: Celebrate our Amazing Planet

Posted by Theresa Quinn on Apr 22, 2020 11:20:00 AM

Today is the 50th anniversary of Earth Day and we’re celebrating our amazing planet. This year’s Earth Day brings us a timely opportunity to remind ourselves about the awesome nature of planet Earth. For those of us in lockdown, we appreciate more than ever the outside world. Like never before in our lifetime, nature has an opportunity to take centre-stage, where in the past it played second fiddle to humanity.

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Topics: Video Content, video, earth day, video catalog, video library, earth day video content, videos climate change

More Demand Than Ever for Gaming & Gaming Video Content

Posted by Theresa Quinn on Apr 17, 2020 4:42:00 PM

The nature of gaming has meant that the industry is experiencing a boom during the coronavirus pandemic. More than ever, adults and kids alike are turning particularly to gaming to fill some of their spare time, to escape from the coronavirus news that surrounds us 24/7, or simply to escape - just a little - from family or housemates! 

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Topics: Video Content, video, video catalog, video library, gaming, gaming video content, gaming video tutorials, esports, video console

Video Content Marking 50 Years of Earth Day

Posted by Theresa Quinn on Apr 15, 2020 3:40:00 PM

22 April 2020 marks the 50th anniversary of Earth Day, and this year's theme is 'climate action'. To mark the day, we're bringing you a series of video content on the environment, how the world is reacting to climate change, and what we can do to help the planet. 

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Topics: Video Content, video, earth day, video catalog, video library, earth day video content, environment videos, climate change videos

Classic Baseball Video Moments and Memories

Posted by Theresa Quinn on Apr 13, 2020 2:22:00 PM

The postponement of the 2020 Major League Baseball season has brought huge disappointment to fans, for what would have been a highly anticipated and competitive season on many levels.

While we can’t yet witness the live action, the rivalries, and the settling of old scores, we can bring you the opportunity to look back on some classic memories in the history of baseball. Browse our selection of baseball video content below as we look back on some of the moments that have made baseball one of America's most-loved sports. 

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Topics: Video Content, video, baseball, major league baseball, sports video content, mlb videos

Video Content to get Gardens Ready for Spring

Posted by Theresa Quinn on Apr 9, 2020 10:21:00 AM

Spring has always marked the time of year that gardeners start getting ready for the longer and warmer days ahead, and this has never been more true than during the coronavirus pandemic. Green-thumbs spending more time at home will be eager to get into their gardens to prepare, prune and plant!

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Topics: Video Content, video, gardening, gardening tips, gardening how-to, coronavirus, covid-19

DIY Videos for Audiences with Time on Their Hands

Posted by Theresa Quinn on Apr 8, 2020 3:00:00 PM

During the COVID-19 pandemic, we’re finding more and more audiences who have time on their hands are looking to video content for tips and tricks on how to spend that time productively.

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Topics: Video Content, video, DIY, home improvements

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