In a joint blog post with our video player software partner JW Player, we untangle the common misconceptions about incorporating third-party videos into your content strategy.
Telling visual stories isn’t just about having decent content. It’s also about extending the life of these stories, growing richer narratives, and building a library that is greater than the sum of its parts. Licensing syndicated content plays a key role in helping publishers achieve these goals.
But understanding exactly how content syndication works isn’t always straightforward. We will overview the industry problems addressed by licensing content, identify 3 common misconceptions about incorporating it into your video strategy, and discuss how it can jumpstart your video business.