VideoElephant Blog

Click To Play Or Fail To Click? Why Video Titles Matter.

Posted by Ericka Duffy on May 15, 2018 4:38:35 PM

The reason why some videos go viral and others remain largely anonymous is often less to do with the video itself and more to do with its title. Like any product, a good video needs a good title to sell itself effectively.

It’s important for content creators and content users alike to consider titles, whether for use on a website, mobile app, OTT or elsewhere. From examining how titles appear in a video player on a page, to how your internal teams can integrate them into their process, good titles can improve video adoption rates as well as click volumes.

With so much content flooding the digital space today, titles help users narrow their choices to these core values: Relevancy, Discoverability and Presentation.

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Topics: Video Content, Insights

VideoElephant Insights

Posted by Elena Khrabrostina Murray on Apr 30, 2018 3:30:02 PM

At VideoElephant our goal is to help you reach your full video potential. We have learned a lot about video content over the years and we would like to share our knowledge with you!

To this end, we are launching VideoElephant Insights.  

VideoElephant Insights is a 10 part series of blog posts designed to help both content users and content providers achieve more from their video content strategies. The series will couple together best practice from the industry along with our extensive experience to help you with some of the challenges there are to succeeding with video today.

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Topics: Video Content, Insights

Video Content Platform

VideoElephant is a video content library that provides top range, brand-safe premium video to online web publishers and advertisers worldwide. We work directly with world leading content creators such as Fox News, Euronews, and Bloomberg. The VideoElephant library contains over 1 million videos with over 2,000 new videos added each day. We cover a wide variety of topics to meet the growing need for video content.

What we offer:

  • Premium Video Content
  • Playlist Curation
  • Flexible Delivery
  • Tech & Platform Agnostic.

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