Why Does Video Marketing Work?

Posted by Elena Khrabrostina Murray on Jun 12, 2018 5:00:34 PM
Elena Khrabrostina Murray
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Video content has never before played such a huge role in our day-to-day lives. Think about it, screens are now simply everywhere. From the smartphone in your pocket to your car dashboard, your day is filled with them.

Video marketing and how video works


Great video content is engaging and easy to digest, and video has a huge advantage over traditional text-based articles in explaining complex concepts. Our brains can process imagery much faster than words (we’re talking 60,000 times faster!) Not only that, but we can recall visual concepts much better than we can text. It has been proven that video grabs consumer attention than any other medium.

Reasons why video marketing works


It can be said that video marketing is an art; it takes time and skill to craft a piece that truly engages viewers. But in saying that, we can also apply a science to the process. Humans connect with this medium in a way that marketers simply need to understand. In doing so, we will understand our audience better and hopefully achieve our goals.

However, whether you’re just starting out, or have been utilizing video content for some time, you’ll need a roadmap. It’s important to have a plan and a methodology in place to measure your success. And that’s where VideoElephant can help.

In this blog post, we’ll discuss why video marketing works - and if you’re not already using it, why you should be.


Why do companies use video?


“81% of businesses use video as a marketing tool --

up from 63%, the number reported in 2017 survey.” - Hubspot


It increases Traffic & Sales

Below, you’ll find some statistics that portray why it is so important to have video content on a site:

  • Video on a landing page can increase conversions by 80% or more (Adelie Studios)
  • A website with video content has almost double the Conversion Ratio than a website that does not use video content (World Stream)
  • Shoppers who view video are 1.81X more likely to purchase than non-viewers. (Animoto, 2015)

The average CVR for websites using video (1)-850844-editedThe average CVR for websites using video is 4.8%, compared to 2.9% for those that don’t use video. (Word Stream) 


It increases Website Engagement

In general audiences are roughly 10 times more likely to engage, embed, share, and comment on video content than just 100% text blogs.


It improves your SEO

Utilizing video in your content marketing efforts will no doubt improve your SEO. In fact, according to Comscore, adding a video to your website can increase the chance of a front page Google result a massive 53 times.


It creates a stronger emotional connection

Video is the most powerful way to evoke an emotion in your audience. It offers a huge range of attributes above and beyond what traditional content can offer, such as tone of voice and facial expressions. While a customer may not feel the immediate need to run out and buy a product from a video, it is however more likely they will be later influenced in a subconscious manner. Evoking emotion in marketing has been proven to positively impact consumer decision-making, even in B2B markets. 

video creates a stronger emotional connection


There is no need to produce your own content

To achieve high-quality video production you will need to invest in an in-house videographer, camera equipment, editing software, an editing team, script writers and marketers dedicated to video.

You can potentially choose to save money and instead of producing your own content use readily available, premium, brand safe and existing content from VideoElephant’s library. Our library contains 1 million of videos in almost every category or genre you can think of, in a wide range of languages. When beginning your experiment into the world of video, it can be a good option to avoid a exponentially huge upfront cost.

In conclusion, you simply can’t ignore the importance of video content any longer. Video has proven itself again and again as a vital part of any current marketing strategy. As you know video can help you increase sales and traffic, website engagement, improve your SEO, create stronger connection with your target audience and the main factor there is no need to produce your own video content. Maybe it’s time to act, right?

Contact us at VideoElephant to help launch your video library today!

Are you excited to learn more? Make sure to subscribe below as we continue our VideoElephant Insights series next week.

Topics: Video Content, Insights

About us

VideoElephant is a video content library that provides top range, brand-safe video to online web publishers and advertisers worldwide. We work directly with world-leading content creators such as Fox News, Euronews, and Bloomberg. The VideoElephant library contains over 1 million videos with over 2,000 new videos added each day. We cover a wide variety of topics to meet the growing need for video content.

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