VideoElephant was at the highly anticipated POSSIBLE conference in Miami on April 15-17, ably represented by Director of Business Development, Elennis Sanchez.
VideoElephant was at the prestigious Digiday Publishing Summit 2023 in Vail, CO to join industry leaders, visionaries, and innovators to discuss the latest trends and challenges shaping the digital publishing landscape.
VideoElephant is excited to announce the relocation of its US headquarters to the iconic 3 World Trade Center (3 WTC) in New York City. The move signifies an important milestone in the company's growth and expansion strategy.
The good news just keeps coming! Following a period of significant growth for the company, VideoElephant has recently moved into new offices in Dublin.
Founded in Dublin a decade ago, the company had outgrown its previous location on Leeson Street and has now moved to much larger premises at 25 Earlsfort Terrace, which offer access to state-of-the-art facilities and a modern working environment with open-plan workspaces, collaborative areas and meeting rooms equipped with the latest technology.
Since mid-2022, VideoElephant has expanded significantly with the Dublin team growing by almost 50%, and a number of significant hires on the also-expanding US team, thanks in part to the increasing demand for digital video content.
The new offices will provide ample space for the company's growing workforce and allow VideoElephant to continue to expand its services and offerings.
In addition to providing a great working environment for its employees, the new location will also allow VideoElephant to strengthen its position in the industry. The company is well-positioned to capitalize on the growing demand for video content and is expected to continue its rapid growth in the years to come.
VideoElephant’s Founder and CEO, Stephen O’Shaughnessy, commented, “From our more modest beginnings in Stephen Street, the move to new offices in Dublin marks an important milestone for VideoElephant, which has established itself as a key player in the video., The company's success is a testament to the hard work and dedication of our teams and the growing importance of digital video content in today's media landscape.”
When are VideoElephant not on the road?! This time it was the turn of the long form content acquisition team as they recently attended MIPTV in Cannes.
The VideoElephant team were out in force at NABShow 2023 in Las Vegas (April 16-19), joining other leaders in the broadcast, media, and entertainment industry to witness innovation in action and explore the endless possibilities that lie ahead. This event is renowned for bringing together experts from every stage of the content lifecycle, from creation to consumption, making it a key event for anyone involved in the industry.
When executed properly and with a cohesive strategy, editorial video programming is a great way to boost user engagement, add value to visitors, and attract high pre-roll CPMs.
Through recent years, video KPIs have descended on newsrooms, mostly driven by higher CPMs, increased ad inventory and user engagement, dwell time, etc.
There are many great reasons why digital publishers should invest in video - contextual video content can increase user engagement and dwell time, more video placements equal new inventory, and video CPMs are consistently higher than display.
While more fortunate than many other industries, the COVID-19 pandemic has posed some challenges for the digital media industry, and it’s sending shockwaves through the industry.
Countless digital media companies have laid off staff or slashed salaries. (Check out Forbes’ media layoffs, furloughs and pay cuts tracker for a full overview.) Digital ad spend in theMarch to June period is expected to be down 33 percent, according to an IAB survey. Bustling newsrooms have been relegated to glitchy Zoom calls.
But it’s not all negatives. Media consumption is actually spiking - no surprise, as folks are stuck at home. The 10am to 5pm window of consumption grew a whopping 39 percent between March 9 and March 23. Health, news, and children’s content categories are three big winners.
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