VideoElephant Blog

VideoElephant will be exhibiting at DMEXCO this year, Booth A018 Hall 8, and we are very excited to be part of an important event for our clients and content providers. To help you to get the maximum benefit from the event we have dedicated a blog post to give you the best tips on how to make the most out of the expo while you are there.

What is a viral video?

‘Viral video’ is a phrase that is widely used today and usually generates a lot of hype. People almost feel like they must see the latest viral video. But what defines a viral video?

Wikipedia defines a viral video as “a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites, social media and email”. Viral videos also usually have a short shelf-life but generate a large audience/volume of impressions within that time, and those are the key drivers for the demand for viral videos. Publishers want to grow their audience and increase impressions to generate more revenue. Viral videos help to achieve those goals.

With the increased demand from advertisers for click-to-play video inventory only, publishers are under extreme pressures to meet this requirement while still being able to generate sustainable revenues.

Autoplay has provided publishers with a relatively predictable revenue stream with minimal consideration needed for the videos being played. We’ve all seen the generic ‘pet playing the piano’ video autoplaying while we’re reading a totally unrelated story.

Are you looking for instant quick impacts with large volumes of visitors over a short space of time or are you looking to attract a constant stream of visitors over a long period of time? In this blog we will discuss what type of video content to use on your website and when.

Content lifespan is influenced heavily by video category. Some content will only be valid for an hour or less, for example a breaking news video. Other content, for example an exercise video, will last for months or years. The key is to understand what is the best fit for you and your audience.

Keep reading as we explore the different types of video and discover which are relevant for you!

Today we’re going to discuss how to increase views and how to drive traffic back to your own site with 5 simple steps. If you’ve ever struggled to get views on a video or post, hopefully this will give you some great insights into how you can improve engagement.  

Too often, marketers ignore video promotion as a method to beat the competition in website search results. However, video has several advantages for website promotion including:

• Low competition;
• Links to videos stand out sharply against the standard text links;
• Utilising video is not as difficult or expensive as it is typically perceived (we discussed this previously);
• Video links are increasingly popular among users and frequently shared.

Video content has never before played such a huge role in our day-to-day lives. Think about it, screens are now simply everywhere. From the smartphone in your pocket to your car dashboard, your day is filled with them.

Great video content is engaging and easy to digest, and video has a huge advantage over traditional text-based articles in explaining complex concepts. Our brains can process imagery much faster than words (we’re talking 60,000 times faster!) Not only that, but we can recall visual concepts much better than we can text. It has been proven that video grabs consumer attention than any other medium.

As brands and companies find more innovative ways to attract audiences, video has become a key part of the strategic conversation.

Video marketing is an important part of any marketing strategy as it is a powerful way to communicate your brand’s story, explain your value proposition, and build relationships with your customers and prospects.

We’ve been aggregating short-form videos for a number of years now and have seen trends come and go. Whether it is video duration, video style, or video format, content creators are continuously being challenged to keep up with the changing trends of short-form video.

In this blog post, we look at a number of video styles and layout the benefits of each.

Premium video content has typically been depicted as professionally produced content which is insightful and information rich. But is that the whole picture? It’s clear from completion rates that premium video consumers are an extremely engaged audience and their importance shouldn’t be ignored. With that in mind, let us answer the following questions about what makes a video premium in today’s changing industry.

In a joint blog post with our video player software partner JW Player, we untangle the common misconceptions about incorporating third-party videos into your content strategy.

Telling visual stories isn’t just about having decent content. It’s also about extending the life of these stories, growing richer narratives, and building a library that is greater than the sum of its parts. Licensing syndicated content plays a key role in helping publishers achieve these goals.

But understanding exactly how content syndication works isn’t always straightforward. We will overview the industry problems addressed by licensing content, identify 3 common misconceptions about incorporating it into your video strategy, and discuss how it can jumpstart your video business.

The reason why some videos go viral and others remain largely anonymous is often less to do with the video itself and more to do with its title. Like any product, a good video needs a good title to sell itself effectively.

It’s important for content creators and content users alike to consider titles, whether for use on a website, mobile app, OTT or elsewhere. From examining how titles appear in a video player on a page, to how your internal teams can integrate them into their process, good titles can improve video adoption rates as well as click volumes.

With so much content flooding the digital space today, titles help users narrow their choices to these core values: Relevancy, Discoverability and Presentation.