VideoElephant Blog

Right now, so many stars are actively embracing video content, and it's especially great to see them engaging online with young audiences! We're seeing an increase in celebrity buzz, interviews and personal insights where viewers are welcomed into the homes of the stars - the kind of content that millennials and Gen Z love to watch!

Vedia is one of the latest providers to bring brand new content to VideoElephant. They already provide our library with a huge range of feeds covering a diverse range of categories. We're delighted to welcome them onboard! You can read more about our new partnership with Vedia here. 

This year, Pride Month looked very different, with many parades canceled or postponed. However this presented a unique opportunity to really utilise LGBTQ content while there was, and still is, a push towards online media.

The LGBTQ community is a unique prospect in publishing, with the famed buying power of the LGBTQ community’s ‘pink money’ being a driving force for companies to specifically market towards them. Many companies however, are still attempting to understand what they should or should not do when it comes to how they interact with the LGBTQ community, and how they can build their relationships with the community.

Here's your monthly round-up of the latest new video content feeds that we've added to the VideoElephant library in June.

When executed properly and with a cohesive strategy, editorial video programming is a great way to boost user engagement, add value to visitors, and attract high pre-roll CPMs.  

Here's our monthly round-up of the latest new video content feeds now available in the VideoElephant library. In May, we added some great new content feeds from premium partners to our ever-growing library. The new content adds 50+ new videos daily across news, entertainment and shareable in English, LATAM Spanish and German.

Through recent years, video KPIs have descended on newsrooms, mostly driven by higher CPMs, increased ad inventory and user engagement, dwell time, etc. 

Over the past month, we've added some exciting new video content feeds to the VideoElephant library. From world-class news coverage, to the latest celebrity buzz, we connect premium content providers with digital media companies that value quality, brand-safe video content.

Here's a round-up of the video content feeds that we've added to our library in April. 

There are many great reasons why digital publishers should invest in video - contextual video content can increase user engagement and dwell time, more video placements equal new inventory, and video CPMs are consistently higher than display.

Take a moment this weekend to tune out and enjoy some pampering. Isolation and the constant COVID-19 news cycle is making it difficult to look after ourselves physically and mentally. Now more than ever, we need to step back to make sure that we remain resilient, and maintain a balanced outlook in the midst of so much negativity and uncertainty.