VideoElephant will be exhibiting at DMEXCO this year, Booth A018 Hall 8, and we are very excited to be part of an important event for our clients and content providers. To help you to get the maximum benefit from the event we have dedicated a blog post to give you the best tips on how to make the most out of the expo while you are there.
What is a viral video?
‘Viral video’ is a phrase that is widely used today and usually generates a lot of hype. People almost feel like they must see the latest viral video. But what defines a viral video?
Wikipedia defines a viral video as “a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites, social media and email”. Viral videos also usually have a short shelf-life but generate a large audience/volume of impressions within that time, and those are the key drivers for the demand for viral videos. Publishers want to grow their audience and increase impressions to generate more revenue. Viral videos help to achieve those goals.
Topics: Video Content
Today we’re going to discuss how to increase views and how to drive traffic back to your own site with 5 simple steps. If you’ve ever struggled to get views on a video or post, hopefully this will give you some great insights into how you can improve engagement.
Too often, marketers ignore video promotion as a method to beat the competition in website search results. However, video has several advantages for website promotion including:
- Low competition;
- Links to videos stand out sharply against the standard text links;
- Utilising video is not as difficult or expensive as it is typically perceived (we discussed this previously);
- Video links are increasingly popular among users and frequently shared.
Video content has never before played such a huge role in our day-to-day lives. Think about it, screens are now simply everywhere. From the smartphone in your pocket to your car dashboard, your day is filled with them.
Great video content is engaging and easy to digest, and video has a huge advantage over traditional text-based articles in explaining complex concepts. Our brains can process imagery much faster than words (we’re talking 60,000 times faster!) Not only that, but we can recall visual concepts much better than we can text. It has been proven that video grabs consumer attention than any other medium.
At VideoElephant our goal is to help you reach your full video potential. We have learned a lot about video content over the years and we would like to share our knowledge with you!
To this end, we are launching VideoElephant Insights.
VideoElephant Insights is a 10 part series of blog posts designed to help both content users and content providers achieve more from their video content strategies. The series will couple together best practice from the industry along with our extensive experience to help you with some of the challenges there are to succeeding with video today.