In the ever-expanding world of Free Ad Supported Television (FAST), where platforms and channels multiply by the day, we’re seeing that the hunger for diverse content remains insatiable.
With the increased demand from advertisers for click-to-play video inventory only, publishers are under extreme pressures to meet this requirement while still being able to generate sustainable revenues.
Autoplay has provided publishers with a relatively predictable revenue stream with minimal consideration needed for the videos being played. We’ve all seen the generic ‘pet playing the piano’ video autoplaying while we’re reading a totally unrelated story.
In a joint blog post with our video player software partner JW Player, we untangle the common misconceptions about incorporating third-party videos into your content strategy.
Telling visual stories isn’t just about having decent content. It’s also about extending the life of these stories, growing richer narratives, and building a library that is greater than the sum of its parts. Licensing syndicated content plays a key role in helping publishers achieve these goals.
But understanding exactly how content syndication works isn’t always straightforward. We will overview the industry problems addressed by licensing content, identify 3 common misconceptions about incorporating it into your video strategy, and discuss how it can jumpstart your video business.