With the increased demand from advertisers for click-to-play video inventory only, publishers are under extreme pressures to meet this requirement while still being able to generate sustainable revenues.
Autoplay has provided publishers with a relatively predictable revenue stream with minimal consideration needed for the videos being played. We’ve all seen the generic ‘pet playing the piano’ video autoplaying while we’re reading a totally unrelated story.
In a joint blog post with our video player software partner JW Player, we untangle the common misconceptions about incorporating third-party videos into your content strategy.
Telling visual stories isn’t just about having decent content. It’s also about extending the life of these stories, growing richer narratives, and building a library that is greater than the sum of its parts. Licensing syndicated content plays a key role in helping publishers achieve these goals.
But understanding exactly how content syndication works isn’t always straightforward. We will overview the industry problems addressed by licensing content, identify 3 common misconceptions about incorporating it into your video strategy, and discuss how it can jumpstart your video business.
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