VideoElephant Blog

Johnny O'Neill

Johnny O'Neill
Johnny has worked at VideoElephant for the past five years. In this time he has worked across nearly all of the different departments and now leads our account management for North America. Drawing on his experience in broadcast media and online video, Johnny helps our top performing clients outline and execute on video content strategies.
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Recent Posts

Click-To-Play Video - 6 Tips To Drive More Clicks

Posted by Johnny O'Neill on Jul 26, 2018 3:27:09 PM

With the increased demand from advertisers for click-to-play video inventory only, publishers are under extreme pressures to meet this requirement while still being able to generate sustainable revenues.

Autoplay has provided publishers with a relatively predictable revenue stream with minimal consideration needed for the videos being played. We’ve all seen the generic ‘pet playing the piano’ video autoplaying while we’re reading a totally unrelated story.

Deconstructing 3 Myths about Licensing Syndicated Video Content

Posted by Johnny O'Neill on May 22, 2018 1:17:41 PM

In a joint blog post with our video player software partner JW Player, we untangle the common misconceptions about incorporating third-party videos into your content strategy.

Telling visual stories isn’t just about having decent content. It’s also about extending the life of these stories, growing richer narratives, and building a library that is greater than the sum of its parts. Licensing syndicated content plays a key role in helping publishers achieve these goals.

But understanding exactly how content syndication works isn’t always straightforward. We will overview the industry problems addressed by licensing content, identify 3 common misconceptions about incorporating it into your video strategy, and discuss how it can jumpstart your video business.

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