VideoElephant Blog

Sorcha Crilly

Sorcha Crilly
After working for two years as a photographer/videoographer for the Irish Entertainment Website, I joined the VideoElephant team in 2016. I work on the content team helping clients find video to best suit their needs. What else? I am obsessed with my pug Harrvey Kinkle and have an irrational fear of sinkholes.
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Recent Posts

The Changing Trends of Short Form Video

Posted by Sorcha Crilly on Jun 5, 2018 4:23:42 PM

As brands and companies find more innovative ways to attract audiences, video has become a key part of the strategic conversation.

Video marketing is an important part of any marketing strategy as it is a powerful way to communicate your brand’s story, explain your value proposition, and build relationships with your customers and prospects.

We’ve been aggregating short-form videos for a number of years now and have seen trends come and go. Whether it is video duration, video style, or video format, content creators are continuously being challenged to keep up with the changing trends of short-form video.

In this blog post, we look at a number of video styles and layout the benefits of each.

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