VideoElephant Blog

Unique Opportunities for Digital Publishers Amid COVID-19 Pandemic

Posted by Chelsea Huang on Apr 23, 2020 6:41:17 PM

While more fortunate than many other industries, the COVID-19 pandemic has posed some challenges for the digital media industry, and it’s sending shockwaves through the industry.

Countless digital media companies have laid off staff or slashed salaries. (Check out Forbes’ media layoffs, furloughs and pay cuts tracker for a full overview.) Digital ad spend in theMarch to June period is expected to be down 33 percent, according to an IAB survey. Bustling newsrooms have been relegated to glitchy Zoom calls.

But it’s not all negatives. Media consumption is actually spiking - no surprise, as folks are stuck at home. The 10am to 5pm window of consumption grew a whopping 39 percent between March 9 and March 23. Health, news, and children’s content categories are three big winners.

Video Content to get Gardens Ready for Spring

Posted by Theresa Quinn on Apr 9, 2020 10:21:00 AM

Spring has always marked the time of year that gardeners start getting ready for the longer and warmer days ahead, and this has never been more true than during the coronavirus pandemic. Green-thumbs spending more time at home will be eager to get into their gardens to prepare, prune and plant!

How to Make the Most of Your Digital Video Strategy (1)
Publisher Case Study (1)

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