VideoElephant Blog

Publishing for the LGBTQ Community

Posted by Jamie Brady on Jul 1, 2020 6:09:51 PM

This year, Pride Month looked very different, with many parades canceled or postponed. However this presented a unique opportunity to really utilise LGBTQ content while there was, and still is, a push towards online media.

The LGBTQ community is a unique prospect in publishing, with the famed buying power of the LGBTQ community’s ‘pink money’ being a driving force for companies to specifically market towards them. Many companies however, are still attempting to understand what they should or should not do when it comes to how they interact with the LGBTQ community, and how they can build their relationships with the community.

3 Simple Ways Editorial Teams Can Boost Video Views & Engagement

Posted by Chelsea Huang on Jun 5, 2020 1:57:34 PM

When executed properly and with a cohesive strategy, editorial video programming is a great way to boost user engagement, add value to visitors, and attract high pre-roll CPMs.  

Why Editorial Teams Should Have (& Feel Empowered to Hit) Video Goals

Posted by Chelsea Huang on May 18, 2020 3:58:20 PM

Through recent years, video KPIs have descended on newsrooms, mostly driven by higher CPMs, increased ad inventory and user engagement, dwell time, etc. 

Make the Most of Your Digital Video Strategy: How digital publishers can get the biggest bang for their buck

Posted by Chelsea Huang on Apr 27, 2020 6:10:00 PM

There are many great reasons why digital publishers should invest in video - contextual video content can increase user engagement and dwell time, more video placements equal new inventory, and video CPMs are consistently higher than display.

How to Make the Most of Your Digital Video Strategy (1)
Publisher Case Study (1)

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