When executed properly and with a cohesive strategy, editorial video programming is a great way to boost user engagement, add value to visitors, and attract high pre-roll CPMs.
Through recent years, video KPIs have descended on newsrooms, mostly driven by higher CPMs, increased ad inventory and user engagement, dwell time, etc.
While more fortunate than many other industries, the COVID-19 pandemic has posed some challenges for the digital media industry, and it’s sending shockwaves through the industry.
Countless digital media companies have laid off staff or slashed salaries. (Check out Forbes’ media layoffs, furloughs and pay cuts tracker for a full overview.) Digital ad spend in theMarch to June period is expected to be down 33 percent, according to an IAB survey.Bustling newsrooms have been relegated to glitchy Zoom calls.
But it’s not all negatives. Media consumption is actually spiking - no surprise, as folks are stuck at home. The 10am to 5pm window of consumption grew a whopping 39 percent between March 9 and March 23. Health, news, and children’s content categories are three big winners.
Today is the 50th anniversary of Earth Day and we’re celebrating our amazing planet. This year’s Earth Day brings us a timely opportunity to remind ourselves about the awesome nature of planet Earth. For those of us in lockdown, we appreciate more than ever the outside world. Like never before in our lifetime, nature has an opportunity to take centre-stage, where in the past it played second fiddle to humanity.
The nature of gaming has meant that the industry is experiencing a boom during the coronavirus pandemic. More than ever, adults and kids alike are turning particularly to gaming to fill some of their spare time, to escape from the coronavirus news that surrounds us 24/7, or simply to escape - just a little - from family or housemates!
22 April 2020 marks the 50th anniversary of Earth Day, and this year's theme is 'climate action'. To mark the day, we're bringing you a series of video content on the environment, how the world is reacting to climate change, and what we can do to help the planet.