VideoElephant Blog

Spotlight: Young Hollywood for Millennial and Gen Z Video Content

Posted by Theresa Quinn on Jul 30, 2020 10:13:00 AM

Right now, so many stars are actively embracing video content, and it's especially great to see them engaging online with young audiences! We're seeing an increase in celebrity buzz, interviews and personal insights where viewers are welcomed into the homes of the stars - the kind of content that millennials and Gen Z love to watch!

Publishing for the LGBTQ Community

Posted by Jamie Brady on Jul 1, 2020 6:09:51 PM

This year, Pride Month looked very different, with many parades canceled or postponed. However this presented a unique opportunity to really utilise LGBTQ content while there was, and still is, a push towards online media.

The LGBTQ community is a unique prospect in publishing, with the famed buying power of the LGBTQ community’s ‘pink money’ being a driving force for companies to specifically market towards them. Many companies however, are still attempting to understand what they should or should not do when it comes to how they interact with the LGBTQ community, and how they can build their relationships with the community.

3 Simple Ways Editorial Teams Can Boost Video Views & Engagement

Posted by Chelsea Huang on Jun 5, 2020 1:57:34 PM

When executed properly and with a cohesive strategy, editorial video programming is a great way to boost user engagement, add value to visitors, and attract high pre-roll CPMs.  

Make the Most of Your Digital Video Strategy: How digital publishers can get the biggest bang for their buck

Posted by Chelsea Huang on Apr 27, 2020 6:10:00 PM

There are many great reasons why digital publishers should invest in video - contextual video content can increase user engagement and dwell time, more video placements equal new inventory, and video CPMs are consistently higher than display.

Unique Opportunities for Digital Publishers Amid COVID-19 Pandemic

Posted by Chelsea Huang on Apr 23, 2020 6:41:17 PM

While more fortunate than many other industries, the COVID-19 pandemic has posed some challenges for the digital media industry, and it’s sending shockwaves through the industry.

Countless digital media companies have laid off staff or slashed salaries. (Check out Forbes’ media layoffs, furloughs and pay cuts tracker for a full overview.) Digital ad spend in theMarch to June period is expected to be down 33 percent, according to an IAB survey. Bustling newsrooms have been relegated to glitchy Zoom calls.

But it’s not all negatives. Media consumption is actually spiking - no surprise, as folks are stuck at home. The 10am to 5pm window of consumption grew a whopping 39 percent between March 9 and March 23. Health, news, and children’s content categories are three big winners.

VideoElephant Partners with Gen Z Video Publisher Zoomin

Posted by Theresa Quinn on Feb 26, 2020 4:05:00 PM

VideoElephant was delighted to recently announce its partnership with Zoomin to bring additional premium content to its library.

Zoomin (Zoomin.TV) is one of the world’s hottest online video publishers. The company produces hundreds of high quality videos each month in nine languages, targeted at one of today’s most influential audiences, Generation Z.

TronTV & VideoElephant Partner for Video Content Licensing and Global Distribution

Posted by Theresa Quinn on Nov 12, 2019 4:30:00 PM

TronTV, an innovative and rapidly growing video streaming service with over 85 million monthly viewers, recently introduced its global video content licensing partnership with global video aggregator and distributor VideoElephant. TronTV is quickly building momentum as a millennial-focused streaming platform capturing the attention of millions of hard to find viewers.

How to Make the Most of Your Digital Video Strategy (1)
Publisher Case Study (1)

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