VideoElephant Blog

Emma McGuire

Emma McGuire
I joined VideoElephant in 2015 after graduating from UCD with a BA Hons. in English and Psychology and a masters from the University of Ulster. I now assist clients with the day-to-day management of their accounts alongside managing performance data analytics for the organisation.
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Recent Posts

5 Types of Video Content to Use on Your Website and When to Use Them

Posted by Emma McGuire on Jun 28, 2018 3:50:14 PM

Are you looking for instant quick impacts with large volumes of visitors over a short space of time or are you looking to attract a constant stream of visitors over a long period of time? In this blog we will discuss what type of video content to use on your website and when.

Content lifespan is influenced heavily by video category. Some content will only be valid for an hour or less, for example a breaking news video. Other content, for example an exercise video, will last for months or years. The key is to understand what is the best fit for you and your audience.

Keep reading as we explore the different types of video and discover which are relevant for you!

What Makes a Piece of Content Premium?

Posted by Emma McGuire on May 29, 2018 3:56:59 PM

Premium video content has typically been depicted as professionally produced content which is insightful and information rich. But is that the whole picture? It’s clear from completion rates that premium video consumers are an extremely engaged audience and their importance shouldn’t be ignored. With that in mind, let us answer the following questions about what makes a video premium in today’s changing industry.

How to Make the Most of Your Digital Video Strategy (1)
Publisher Case Study (1)

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