A blog about online video

Provider Spotlight: Celebrity Wire

by Kate Doughan on March 16, 2016 , No comments

Nowadays celebrity and entertainment content exists across many classifications and genres, so it’s rare to find a content provider who covers both the depth and breadth of popular entertainment categories.

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Kate DoughanProvider Spotlight: Celebrity Wire

All Aboard the Outstream Bandwagon

by Brendan Bourke on March 1, 2016 , No comments

Digital advertising and marketing go through phases. Remember SMS marketing? For any younger readers, yes that was actually a thing! And yes it still exists in certain forms, but what started out as quite a potent marketing tool was abused and eventually became an irritant. Who abused it? Marketers – that’s people like you and I.

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Brendan BourkeAll Aboard the Outstream Bandwagon

Why Online Video Advertisers Need a Super Bowl Mindset

by Brendan Bourke on February 5, 2016 , No comments

What’s your favorite Super Bowl ad from 2015? Did your heart melt when you watched Budweiser’s “Lost dog” or did you laugh at “You’re Not You When You’re Hungry” from Snickers”? Chances are you recall a number of last year’s hugely expensive spots and are particularly keen on one or two of them.

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Brendan BourkeWhy Online Video Advertisers Need a Super Bowl Mindset

10 Christmas Video Ads: The Best, the Bleak and the Blunders

by Claire Reilly on December 11, 2015 , No comments

With countless “Best Christmas ads” lists circulating the web, we’ve compiled our selection based on those ads that whether good or bad have had us talking about the brand. So here it is, our Top 10 comprised of some winners, some slip-ups and some that are just a little depressing!

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Claire Reilly10 Christmas Video Ads: The Best, the Bleak and the Blunders

Time to Call the User Off the Bench

by Brendan Bourke on November 11, 2015 , No comments

As both sides of the ad blocking debate continue to make their case, staunchly defending their respective sides at all costs, something is missing from the arguments made.  Can we really say that the interests and opinions of users have ever truly been taken into consideration during the years of development of both ad tech and more recently, ad blocking?

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Brendan BourkeTime to Call the User Off the Bench