There are many great reasons why digital publishers should invest in video - contextual video content can increase user engagement and dwell time, more video placements equal new inventory, and video CPMs are consistently higher than display.
While more fortunate than many other industries, the COVID-19 pandemic has posed some challenges for the digital media industry, and it’s sending shockwaves through the industry.
Countless digital media companies have laid off staff or slashed salaries. (Check out Forbes’ media layoffs, furloughs and pay cuts tracker for a full overview.) Digital ad spend in theMarch to June period is expected to be down 33 percent, according to an IAB survey. Bustling newsrooms have been relegated to glitchy Zoom calls.
But it’s not all negatives. Media consumption is actually spiking - no surprise, as folks are stuck at home. The 10am to 5pm window of consumption grew a whopping 39 percent between March 9 and March 23. Health, news, and children’s content categories are three big winners.
VideoElephant was delighted to recently announce its partnership with Zoomin to bring additional premium content to its library.
Zoomin (Zoomin.TV) is one of the world’s hottest online video publishers. The company produces hundreds of high quality videos each month in nine languages, targeted at one of today’s most influential audiences, Generation Z.
TronTV, an innovative and rapidly growing video streaming service with over 85 million monthly viewers, recently introduced its global video content licensing partnership with global video aggregator and distributor VideoElephant. TronTV is quickly building momentum as a millennial-focused streaming platform capturing the attention of millions of hard to find viewers.
VideoElephant is delighted to announce that it will be sourcing long form and short form programming for BBN and CBNN and it is actively seeking submissions of relevant content. CBNN is a growing network of cable (linear television) properties and OTT Networks reaching over 400 million homes. VideoElephant will also provide a continuation of its distribution services for BBN's brands that include CelebrityWire, Movie Trailer News and TuneWire to name but a few.
With the increased demand from advertisers for click-to-play video inventory only, publishers are under extreme pressures to meet this requirement while still being able to generate sustainable revenues.
Autoplay has provided publishers with a relatively predictable revenue stream with minimal consideration needed for the videos being played. We’ve all seen the generic ‘pet playing the piano’ video autoplaying while we’re reading a totally unrelated story.
Are you looking for instant quick impacts with large volumes of visitors over a short space of time or are you looking to attract a constant stream of visitors over a long period of time? In this blog we will discuss what type of video content to use on your website and when.
Content lifespan is influenced heavily by video category. Some content will only be valid for an hour or less, for example a breaking news video. Other content, for example an exercise video, will last for months or years. The key is to understand what is the best fit for you and your audience.
Keep reading as we explore the different types of video and discover which are relevant for you!
As brands and companies find more innovative ways to attract audiences, video has become a key part of the strategic conversation.
Video marketing is an important part of any marketing strategy as it is a powerful way to communicate your brand’s story, explain your value proposition, and build relationships with your customers and prospects.
We’ve been aggregating short-form videos for a number of years now and have seen trends come and go. Whether it is video duration, video style, or video format, content creators are continuously being challenged to keep up with the changing trends of short-form video.
In this blog post, we look at a number of video styles and layout the benefits of each.
Premium video content has typically been depicted as professionally produced content which is insightful and information rich. But is that the whole picture? It’s clear from completion rates that premium video consumers are an extremely engaged audience and their importance shouldn’t be ignored. With that in mind, let us answer the following questions about what makes a video premium in today’s changing industry.
In a joint blog post with our video player software partner JW Player, we untangle the common misconceptions about incorporating third-party videos into your content strategy.
Telling visual stories isn’t just about having decent content. It’s also about extending the life of these stories, growing richer narratives, and building a library that is greater than the sum of its parts. Licensing syndicated content plays a key role in helping publishers achieve these goals.
But understanding exactly how content syndication works isn’t always straightforward. We will overview the industry problems addressed by licensing content, identify 3 common misconceptions about incorporating it into your video strategy, and discuss how it can jumpstart your video business.