VideoElephant Blog

VideoElephant Thanksgiving Playlist

Posted by Elena Khrabrostina Murray on Nov 8, 2018 11:58:55 AM

Are you Thanksgiving ready? 

As Thanksgiving approaches, our Content Team has curated a selection of premium videos that can help you with some ideas for your own Thanksgiving playlist! Including recipes, shareable stories, and entertainment news.

Seasonal content is a crucial aspect for businesses around the globe as many industries rely on the changing seasons, alternating weather, holidays and other variations throughout the year to sell their products and services.
By introducing seasonal content to your consumers, it can help you improve user engagement and website traffic. Besides, creating a specific and relevant playlist for your advertisers can only increase your overall revenue generation potential.

That is why we are delighted to present 20 feature videos from some of our top content providers!

Contact us to find out how you can build your Thanksgiving Playlist.

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Topics: Video Content

VideoElephant Halloween Playlist

Posted by Elena Khrabrostina Murray on Oct 24, 2018 3:32:51 PM

Halloween is just around the corner!

The VideoElephant Content Team has created a very special ‘Halloween Playlist’. We have included a selection of our spookiest content to give you a glimpse of the scary videos available to you!

As a publisher you will appreciate the benefits of creating blog posts and articles based on seasonal or time-sensitive topics in terms of increased user engagement and traffic. Also, creating a specific and relevant playlist for your advertisers can only increase your revenue generation potential.

That is why we are delighted to present 20 feature videos from some of our top content providers!

Contact us to find out how you can build your Halloween Playlist.

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Topics: Video Content

The Best ‘Viral Video’ Content Providers in the VideoElephant Library

Posted by Elena Khrabrostina Murray on Aug 24, 2018 12:42:24 PM

What is a viral video?

‘Viral video’ is a phrase that is widely used today and usually generates a lot of hype. People almost feel like they must see the latest viral video. But what defines a viral video?

Wikipedia defines a viral video as “a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites, social media and email”. Viral videos also usually have a short shelf-life but generate a large audience/volume of impressions within that time, and those are the key drivers for the demand for viral videos. Publishers want to grow their audience and increase impressions to generate more revenue. Viral videos help to achieve those goals.

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Topics: Video Content

5 Steps to Increase Video Views on Your Website

Posted by Elena Khrabrostina Murray on Jun 19, 2018 4:21:29 PM

Today we’re going to discuss how to increase views and how to drive traffic back to your own site with 5 simple steps. If you’ve ever struggled to get views on a video or post, hopefully this will give you some great insights into how you can improve engagement.  

Too often, marketers ignore video promotion as a method to beat the competition in website search results. However, video has several advantages for website promotion including:

  • Low competition;
  • Links to videos stand out sharply against the standard text links;
  • Utilising video is not as difficult or expensive as it is typically perceived (we discussed this previously);
  • Video links are increasingly popular among users and frequently shared.
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Topics: Insights, Marketing, Video Content

Why Does Video Marketing Work?

Posted by Elena Khrabrostina Murray on Jun 12, 2018 5:00:34 PM

Video content has never before played such a huge role in our day-to-day lives. Think about it, screens are now simply everywhere. From the smartphone in your pocket to your car dashboard, your day is filled with them.

 

Great video content is engaging and easy to digest, and video has a huge advantage over traditional text-based articles in explaining complex concepts. Our brains can process imagery much faster than words (we’re talking 60,000 times faster!) Not only that, but we can recall visual concepts much better than we can text. It has been proven that video grabs consumer attention than any other medium.

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Topics: Insights, Video Content

The Changing Trends of Short Form Video

Posted by Sorcha Crilly on Jun 5, 2018 4:23:42 PM

As brands and companies find more innovative ways to attract audiences, video has become a key part of the strategic conversation.

Video marketing is an important part of any marketing strategy as it is a powerful way to communicate your brand’s story, explain your value proposition, and build relationships with your customers and prospects.

We’ve been aggregating short-form videos for a number of years now and have seen trends come and go. Whether it is video duration, video style, or video format, content creators are continuously being challenged to keep up with the changing trends of short-form video.

In this blog post, we look at a number of video styles and layout the benefits of each.

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Topics: Insights, Video Content

What Makes a Piece of Content Premium?

Posted by Emma McGuire on May 29, 2018 3:56:59 PM

Premium video content has typically been depicted as professionally produced content which is insightful and information rich. But is that the whole picture? It’s clear from completion rates that premium video consumers are an extremely engaged audience and their importance shouldn’t be ignored. With that in mind, let us answer the following questions about what makes a video premium in today’s changing industry.

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Topics: Insights, Video Content

Deconstructing 3 Myths about Licensing Syndicated Video Content

Posted by Johnny O'Neill on May 22, 2018 1:17:41 PM

In a joint blog post with our video player software partner JW Player, we untangle the common misconceptions about incorporating third-party videos into your content strategy.

Telling visual stories isn’t just about having decent content. It’s also about extending the life of these stories, growing richer narratives, and building a library that is greater than the sum of its parts. Licensing syndicated content plays a key role in helping publishers achieve these goals.

But understanding exactly how content syndication works isn’t always straightforward. We will overview the industry problems addressed by licensing content, identify 3 common misconceptions about incorporating it into your video strategy, and discuss how it can jumpstart your video business.

Listen to our Recorded Webinar 

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Topics: Insights, Video Content

Click To Play Or Fail To Click? Why Video Titles Matter.

Posted by Ericka Duffy on May 15, 2018 4:38:35 PM

The reason why some videos go viral and others remain largely anonymous is often less to do with the video itself and more to do with its title. Like any product, a good video needs a good title to sell itself effectively.

It’s important for content creators and content users alike to consider titles, whether for use on a website, mobile app, OTT or elsewhere. From examining how titles appear in a video player on a page, to how your internal teams can integrate them into their process, good titles can improve video adoption rates as well as click volumes.

With so much content flooding the digital space today, titles help users narrow their choices to these core values: Relevancy, Discoverability and Presentation.

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Topics: Insights, Video Content

VideoElephant Insights

Posted by Elena Khrabrostina Murray on Apr 30, 2018 3:30:02 PM

At VideoElephant our goal is to help you reach your full video potential. We have learned a lot about video content over the years and we would like to share our knowledge with you!

To this end, we are launching VideoElephant Insights.  

VideoElephant Insights is a 10 part series of blog posts designed to help both content users and content providers achieve more from their video content strategies. The series will couple together best practice from the industry along with our extensive experience to help you with some of the challenges there are to succeeding with video today.

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Topics: Insights, Video Content

Video Content Platform

VideoElephant is a video content library that provides top range, brand-safe premium video to online web publishers and advertisers worldwide. We work directly with world leading content creators such as Fox News, Euronews, and Bloomberg. The VideoElephant library contains over 1 million videos with over 2,000 new videos added each day. We cover a wide variety of topics to meet the growing need for video content.

What we offer:

  • Premium Video Content
  • Playlist Curation
  • Flexible Delivery
  • Tech & Platform Agnostic.

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