VideoElephant Blog

Spotlight: Young Hollywood for Millennial and Gen Z Video Content

Posted by Theresa Quinn on Jul 30, 2020 10:13:00 AM

Right now, so many stars are actively embracing video content, and it's especially great to see them engaging online with young audiences! We're seeing an increase in celebrity buzz, interviews and personal insights where viewers are welcomed into the homes of the stars - the kind of content that millennials and Gen Z love to watch!

Spotlight: Video Content by Vedia

Posted by Theresa Quinn on Jul 6, 2020 4:22:00 PM

Vedia is one of the latest providers to bring brand new content to VideoElephant. They already provide our library with a huge range of feeds covering a diverse range of categories. We're delighted to welcome them onboard! You can read more about our new partnership with Vedia here. 

Publishing for the LGBTQ Community

Posted by Jamie Brady on Jul 1, 2020 6:09:51 PM

This year, Pride Month looked very different, with many parades canceled or postponed. However this presented a unique opportunity to really utilise LGBTQ content while there was, and still is, a push towards online media.

The LGBTQ community is a unique prospect in publishing, with the famed buying power of the LGBTQ community’s ‘pink money’ being a driving force for companies to specifically market towards them. Many companies however, are still attempting to understand what they should or should not do when it comes to how they interact with the LGBTQ community, and how they can build their relationships with the community.

New Feeds Added to the VideoElephant Library in June 2020

Posted by Theresa Quinn on Jul 1, 2020 10:30:00 AM

 

Here's your monthly round-up of the latest new video content feeds that we've added to the VideoElephant library in June.

3 Simple Ways Editorial Teams Can Boost Video Views & Engagement

Posted by Chelsea Huang on Jun 5, 2020 1:57:34 PM

When executed properly and with a cohesive strategy, editorial video programming is a great way to boost user engagement, add value to visitors, and attract high pre-roll CPMs.  

New Video Content Feeds Added to the VideoElephant Library: May 2020

Posted by Theresa Quinn on Jun 1, 2020 11:00:00 AM

Here's our monthly round-up of the latest new video content feeds now available in the VideoElephant library. In May, we added some great new content feeds from premium partners to our ever-growing library. The new content adds 50+ new videos daily across news, entertainment and shareable in English, LATAM Spanish and German.

New Video Content Feeds Added to the VideoElephant Library: April 2020

Posted by Theresa Quinn on May 1, 2020 9:30:00 AM

Over the past month, we've added some exciting new video content feeds to the VideoElephant library. From world-class news coverage, to the latest celebrity buzz, we connect premium content providers with digital media companies that value quality, brand-safe video content.

Here's a round-up of the video content feeds that we've added to our library in April. 

Make the Most of Your Digital Video Strategy: How digital publishers can get the biggest bang for their buck

Posted by Chelsea Huang on Apr 27, 2020 6:10:00 PM

There are many great reasons why digital publishers should invest in video - contextual video content can increase user engagement and dwell time, more video placements equal new inventory, and video CPMs are consistently higher than display.

This weekend: Take a moment to tune out and pamper yourself

Posted by Theresa Quinn on Apr 24, 2020 3:10:00 PM

Take a moment this weekend to tune out and enjoy some pampering. Isolation and the constant COVID-19 news cycle is making it difficult to look after ourselves physically and mentally. Now more than ever, we need to step back to make sure that we remain resilient, and maintain a balanced outlook in the midst of so much negativity and uncertainty.

Unique Opportunities for Digital Publishers Amid COVID-19 Pandemic

Posted by Chelsea Huang on Apr 23, 2020 6:41:17 PM

While more fortunate than many other industries, the COVID-19 pandemic has posed some challenges for the digital media industry, and it’s sending shockwaves through the industry.

Countless digital media companies have laid off staff or slashed salaries. (Check out Forbes’ media layoffs, furloughs and pay cuts tracker for a full overview.) Digital ad spend in theMarch to June period is expected to be down 33 percent, according to an IAB survey. Bustling newsrooms have been relegated to glitchy Zoom calls.

But it’s not all negatives. Media consumption is actually spiking - no surprise, as folks are stuck at home. The 10am to 5pm window of consumption grew a whopping 39 percent between March 9 and March 23. Health, news, and children’s content categories are three big winners.

How to Make the Most of Your Digital Video Strategy (1)
Publisher Case Study (1)

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