In the ever-expanding world of Free Ad Supported Television (FAST), where platforms and channels multiply by the day, we’re seeing that the hunger for diverse content remains insatiable.
While more fortunate than many other industries, the COVID-19 pandemic has posed some challenges for the digital media industry, and it’s sending shockwaves through the industry.
Countless digital media companies have laid off staff or slashed salaries. (Check out Forbes’ media layoffs, furloughs and pay cuts tracker for a full overview.) Digital ad spend in theMarch to June period is expected to be down 33 percent, according to an IAB survey. Bustling newsrooms have been relegated to glitchy Zoom calls.
But it’s not all negatives. Media consumption is actually spiking - no surprise, as folks are stuck at home. The 10am to 5pm window of consumption grew a whopping 39 percent between March 9 and March 23. Health, news, and children’s content categories are three big winners.
VideoElephant was delighted to recently announce its partnership with Zoomin to bring additional premium content to its library.
Zoomin (Zoomin.TV) is one of the world’s hottest online video publishers. The company produces hundreds of high quality videos each month in nine languages, targeted at one of today’s most influential audiences, Generation Z.
TronTV, an innovative and rapidly growing video streaming service with over 85 million monthly viewers, recently introduced its global video content licensing partnership with global video aggregator and distributor VideoElephant. TronTV is quickly building momentum as a millennial-focused streaming platform capturing the attention of millions of hard to find viewers.
VideoElephant is delighted to announce that it will be sourcing long form and short form programming for BBN and CBNN and it is actively seeking submissions of relevant content. CBNN is a growing network of cable (linear television) properties and OTT Networks reaching over 400 million homes. VideoElephant will also provide a continuation of its distribution services for BBN's brands that include CelebrityWire, Movie Trailer News and TuneWire to name but a few.