What is a viral video?
‘Viral video’ is a phrase that is widely used today and usually generates a lot of hype. People almost feel like they must see the latest viral video. But what defines a viral video?
Wikipedia defines a viral video as “a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites, social media and email”. Viral videos also usually have a short shelf-life but generate a large audience/volume of impressions within that time, and those are the key drivers for the demand for viral videos. Publishers want to grow their audience and increase impressions to generate more revenue. Viral videos help to achieve those goals.